History of LEGOs

No toy other than LEGOs has had such a lasting influence on so many that it has achieved a level of pop stardom and nostalgia. Everyone remembers playing with LEGOS; some still do. Building with LEGOs still remains challenging, and with so many kits to choose from, you and your kids will never tire of them. These colorful building blocks have provided hours of fun for so many since 1949. 1949 was when the young company Lego started manufacturing plastic toys. Lego got its start when Danish carpenter Ole Kirk Christiansen began making wooden toys in his workshop in 1932. Of course, his little operation wasn’t known as Lego from the get-go. It took another two years before it morphed and officially became Lego, and it wasn’t until 1949 that Automatic Binding Bricks came into existence after Kiddicraft Self-Locking Bricks in 1947. Once these now famous interlocking units were introduced into the market, their success took on a life of their own. There were so many possibilities for fun with these plastic bricks that could be locked together via several round studs on top that fit into corresponding female parts that ran along the undercarriage of each brick. These pieces snapped together and held, but were not so tight that they couldn’t be undone to be repositioned. Many a youngster has wiled away the hours with construction of skyscrapers, farmyards, gas stations and whatever else they can dream up. Imaginations have been fueled, creativity has been brokered, and amazing things have been put together, demonstrating the power of LEGOs to inspire and encourage. The very name LEGO upholds a spirit of inventiveness and quality. Christiansen supposedly coined the company’s name from the Danish phrase leg godt which means “play well.” Alternatively, the name could be understood and translated from the Latin as “I put together” or “I assemble.” LEGO’s motto says it all – “Only the best is good enough.” This is a fairly liberal translation of the Danish phrase Det bedste er ikke for godt, which can also be understood as “That good aren’t by good.” This motto and any connotations it might bear was intended to hit home with employees and make them take pride in their work as well as to provide a standard of quality that would allow LEGO to compete in a world toy market. LEGOs went through a number of design and material phases before the right design and the right materials were identified. Once all was in place, 1958 was the year that the modern LEGO brick was patented, and the design and material have been in place ever since and so remain compatible with contemporary bricks.

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